Head of Growth
Role summary
Join a leading digital consumer business with a strong established presence in Poland and significant opportunity for further growth.
As Head of Growth, you'll take direct responsibility for commercial growth across the Polish market, including revenue, acquisition, performance marketing, budgets, and team leadership.
This is not a traditional brand marketing role. Success will be measured through commercial results such as revenue, bookings, CAC, efficiency, and market share rather than impressions or awareness alone.
The strongest candidates will understand Polish consumers deeply, know how to manage complex acquisition economics, and remain close enough to execution to personally improve campaigns, channels, and growth experiments.
Important
• Remote role within Poland
• Candidate must currently be based in Poland
• Native Polish required
• Direct P&L ownership required
• Performance marketing budget ownership required
• Proven Polish market growth results required
• SEM / PPC, SEO, and paid social experience required
• Team management experience required
• Strong CAC and commercial metrics orientation required
• Hands-on execution is essential
• OTA, travel, marketplace, FinTech, or high-consideration consumer experience is highly desirable
• Startup or scale-up experience is highly valuable
• Pure brand marketing profiles are not suitable
• Localization-only Polish market experience is not sufficient
• Very senior profiles who are no longer hands-on are unlikely to fit
• The compensation range provided is an estimate and should not be treated as confirmed client compensation
Job description
You'll be responsible for end-to-end commercial performance across acquisition channels, with direct ownership of revenue, CAC, performance marketing budgets, and market growth.
This is a hands-on leadership role for someone who combines deep knowledge of Polish consumer behavior with strong performance marketing execution and commercial discipline.
Responsibilities
• Own the Polish growth P&L
• Drive revenue growth and market share expansion in Poland
• Develop and execute the full growth strategy
• Own customer acquisition across performance marketing channels
• Manage SEM / PPC, SEO, paid social, and related acquisition channels
• Optimize CAC, payback periods, conversion, and channel efficiency
• Build and manage growth forecasts and budgets
• Identify underperforming channels and make data-driven investment decisions
• Launch, test, and scale new acquisition initiatives
• Improve funnel performance across discovery, consideration, and conversion
• Use consumer insights to adapt strategy to the Polish market
• Build growth plans around local trust, decision-making, and buying behavior
• Lead and develop the marketing team
• Stay hands-on with campaigns and execution
• Collaborate with product, commercial, data, and leadership teams
• Translate market opportunities into measurable revenue growth
• Evaluate performance using commercial outcomes rather than vanity metrics
Required Skills
• Native Polish language proficiency
• Currently based in Poland
• Proven experience growing a company or brand in the Polish market
• Demonstrable revenue, booking, customer, or commercial growth results
• Direct ownership of a growth or marketing P&L
• Performance marketing budget ownership
• SEM / PPC experience
• SEO experience
• Paid social experience
• Strong CAC and unit economics understanding
• Strong commercial mindset
• Experience managing and developing a marketing team
• Strong analytics and data-driven decision-making skills
• Hands-on execution ability
• Deep understanding of Polish consumer behavior
Technologies
• Google Ads
• Meta Ads
• SEM
• PPC
• SEO
• Paid Social
• Google Analytics
• Performance Marketing
• Growth Analytics
• Attribution
• Conversion Optimization
• CAC
• LTV
• CRM
• Mobile Acquisition
• App Growth
Nice To Have
• Online Travel Agency experience
• Travel industry experience
• E-commerce experience
• Marketplace experience
• FinTech experience
• High-consideration consumer product experience
• Low-frequency purchase journey experience
• Mobile app growth experience
• Startup experience
• Scale-up experience
• International company experience
• Experience adapting global products to the Polish market
• Experience scaling multiple acquisition channels
• Experience rebuilding underperforming channels
• Experience with sophisticated attribution or experimentation
Soft Skills
• Strong ownership mentality
• Highly executional mindset
• Commercial thinking
• Strong analytical ability
• Entrepreneurial approach
• High accountability
• Data-driven decision-making
• Strong leadership skills
• Comfortable challenging assumptions
• Bias toward action
• Strong communication skills
• Pragmatic problem-solving
• Low ego
• Comfortable balancing strategy and execution